// 06INSIGHTS · FIELDpublished · 26 APR 2026

Notes from the floor.

No thought leadership. No SEO bait. Operating notes from a small team doing the work—twice a month.

TECHNICAL22 · APR · 2026

The end of the keyword. Entity-led SEO for 2026.

Ayla Sun9 min →
FIELD NOTE18 · APR · 2026

Pod size matters. Why 4 senior people beat a 14-person agency.

Marcus Kade7 min →
ENGINEERING12 · APR · 2026

Edge-rendered storefronts: the architecture brief.

Tomás Weiss14 min →
AI · CONTENT08 · APR · 2026

Working with creators across three timezones. A practical playbook.

Jules Naka11 min →
DATA01 · APR · 2026

Attribution is theatre. Use a KPI tree instead.

Reza Hadid6 min →
DESIGN26 · MAR · 2026

The brand-system audit we run before any visual work.

Elena Roa8 min →
↳ SIGNAL · NO NOISE

Field notes, twice a month. Zero growth hacking.

▸REV. INFLUENCED·$240k+▸ORGANIC KEYWORDS·+180k▸AVG LCP·1.1s▸PIPELINE·$3.8m▸ACTIVE CLIENTS·30+▸AVG CAC DELTA·-28%▸P1 KEYWORDS·86▸AVG CR LIFT·+62%▸PSI SCORE·99/100▸UPTIME·99.9%▸ASSETS SHIPPED·450+▸AVG NPS·72▸REV. INFLUENCED·$240k+▸ORGANIC KEYWORDS·+180k▸AVG LCP·1.1s▸PIPELINE·$3.8m▸ACTIVE CLIENTS·30+▸AVG CAC DELTA·-28%▸P1 KEYWORDS·86▸AVG CR LIFT·+62%▸PSI SCORE·99/100▸UPTIME·99.9%▸ASSETS SHIPPED·450+▸AVG NPS·72