// 06INSIGHTS · FIELDpublished · 26 APR 2026

Notes from the floor.

No thought leadership. No SEO bait. Operating notes from a small team doing the work—twice a month.

TECHNICAL22 · APR · 2026

The end of the keyword. Entity-led SEO for 2026.

Ayla Sun9 min
FIELD NOTE18 · APR · 2026

Pod size matters. Why 4 senior people beat a 14-person agency.

Marcus Kade7 min
ENGINEERING12 · APR · 2026

Edge-rendered storefronts: the architecture brief.

Tomás Weiss14 min
AI · CONTENT08 · APR · 2026

Working with creators across three timezones. A practical playbook.

Jules Naka11 min
DATA01 · APR · 2026

Attribution is theatre. Use a KPI tree instead.

Reza Hadid6 min
DESIGN26 · MAR · 2026

The brand-system audit we run before any visual work.

Elena Roa8 min
↳ SIGNAL · NO NOISE

Field notes, twice a month. Zero growth hacking.

REV. INFLUENCED·$240k+ORGANIC KEYWORDS·+180kAVG LCP·1.1sPIPELINE·$3.8mACTIVE CLIENTS·30+AVG CAC DELTA·-28%P1 KEYWORDS·86AVG CR LIFT·+62%PSI SCORE·99/100UPTIME·99.9%ASSETS SHIPPED·450+AVG NPS·72REV. INFLUENCED·$240k+ORGANIC KEYWORDS·+180kAVG LCP·1.1sPIPELINE·$3.8mACTIVE CLIENTS·30+AVG CAC DELTA·-28%P1 KEYWORDS·86AVG CR LIFT·+62%PSI SCORE·99/100UPTIME·99.9%ASSETS SHIPPED·450+AVG NPS·72